賢母良妻

James Turnbull's picture

Lessons about Korean ads from a Hong Kong Teenager

How cool is it that a teenage girl in any country makes a video starting like this:

Now, I’ve been here [in Hong Kong] for about…3 and a half years…and I think that if you look at common stereotypes, and you look at the way women are portrayed in the media, there are basically 3 main categories of role models for young girls to look up to. I call them: the sex-object, the virgin baby-machine, and the [bitchy] career woman. And the thing is, I can’t help but feel that it doesn’t matter which category a woman finds herself falling into…cause they all suck! And no matter what she chooses, she just can’t win!

Without deriving from her arguments, many commenters at Sociological Images note that those categories are equally valid in many other developed countries. But as pointed out by Emma, some of the things she mentions are at least more pronounced in the Northeast-Asian region:

…there are a lot of similarities between gender dynamics in HK and many other places in the world, but I do feel the dictate of virtue/virginity is especially strong here, along with a notion of ‘cuteness’ which I do not really recognize from Europe. I would say that the ‘sex babe’ model is not really something you see played out that much in daily life – it’s mostly confined to celebrity culture…

…I also know women from Japan and Korea, who tell me it is still very difficult for many women to balance between having a career and being ‘the good wife’, meaning a modest and submissive mother who mainly spends her energy on the family and the home-sphere.

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