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Quiet Riot Girl's picture

The Mirror Cracked: Men, Metrosexuality, Disability

'There has been much written by feminists on pressures on women caused by ideals of feminine ‘beauty’, as promoted by the media.

EvilSlutClique's picture

Summer's Eve Update: Fail to the V

Last week we posted about an offensive ad for Summer's Eve that featured Cleopatra.  It turns out that the ad was just one part of Summer's Eve's new "Hail to the V" campaign, which features a whole series of ads that are sexist, racist, and just generally horrible.

Fleet - the company that owns the Summer's Eve brand - has launched a new campaign to promote their Summer's Eve feminine hygiene products. Attempting to portray their products as empowering to women, the “Hail to the V" campaign includes a series of video advertisements with Black, Latina and Caucasian talking hands, representing vaginas, that speak in a very stereotypical manner. The Richards Group, the agency behind these ads, has dismissed the criticism that the ads are racist, stating that their “in house multi-cultural experts” approved the campaign.

There is also a video ad that features knights jousting and martial artists fighting, backed by a voiceover that claims “over the ages and throughout the world, men have fought for it, battled for it and even died for it”. The accompanying series of print ads claim that famous women in history would have used Summer's Eve products had they been available back then. An ad featuring Cleopatra refers to her vagina as her “most precious resource” while an ad featuring Helen of Troy suggests that the fall of Troy was due to “more than her face”.

Their "Hail to the V" is really "FAIL to the V". The entire campaign is overwhelmingly sexist and insulting to both genders, as it reduces women to a single body part – “the center of civilization” as one ad calls it – and implies that all men’s actions are based solely on their desire for it. It also perpetuates stereotypes about black and Latina women. Summer's Eve ads claim to be about empowerment, but they're really about selling women the idea that we need their (unnecessary and often unhealthy) products in order to "feel fresh".

We've started a change.org petition asking C.B. Fleet to pull this entire offensive campaign.  Please sign and join us in telling Summer's Eve to correct this Fail to the V.

Change.org: Tell Summer’s Eve to End its Sexist & Racist Ad Campaign “Hail to the V"

Olga Wolstenholme's picture

Killing us Softly



Killing Us Softly Part One

“Most women who have had breast implants loose sensation in their breasts, so their breasts become an object of someone else’s pleasure rather than pleasurable in themselves.”

The last bit, in part one, the part I just quoted is incredibly important. Something switched in my brain when I heard that, and realized the implications. I instantly became a hell of a lot more accepting and loving of my own breasts. Flaws (imagined or real) and all. If they could hear, I would tell them how much I love them.

Fuck it, I’ll do it anyways. Breasts, I love you!

arvan's picture

Retro Sexism and Uber Ironic Advertising

Created for Bitch Magazine's Mad World Virtual Symposium: http://bitchmagazine.org/blogs/mad-world

Marketers are increasingly using Retro Sexism to sell products. This form of advertising uses irony and humour as a way to distance itself from the sexist and/or racist representations and stereotypes they perpetuate.

Retro Sexism (n.): Modern attitudes and behaviors that mimic or glorify sexist aspects of the past, often in an ironic way.

More info and links available at www.feministfrequency.com

(h/t jaded16)

LiberatingPorn's picture

Porn Degrades Women?

For the record, Lib Porn supports most feminists. However, feminists are women, and women are humans, and therefore feminist women can be as thunderously idiotic as anyone else.

EvilSlutClique's picture

More Creative Censorship from the One Million Moms

The One Million Moms have taken a short break from their crusade against The Secret Life of the American Teenager to protest some new ads from Carl's Jr./Hardee's. Here's the action alert (emphasis mine):

Hardee's and Carl's Jr. (CKE Restaurants) will never learn. They are back at it again with several more disgusting ads. Though this time Hardees ad isn't visually explicit, the words and innuendo are loaded with s-xual nuance. It features their new "Biscuit holes." In the ad, various customers individually name them using such verbiage as B holes, A holes, dingle balls, and biscatles (as in testicles). Sister company, Carl's Jr., has just launched its newest in a series of raunchy s-x-laden ads.

arvan's picture

Awesome Transgender video!

 I found this on youtube this morning and couldn't wait for another news mop!  This is an ad for a fucking bank!! OMFG, do I ever love this planet!!!

EvilSlutClique's picture

Protect the Children from Flaccid Penises

Apparently there's a bill that has been reintroduced in Congress that will protect our fragile, delicate children from the horrors of old men talking about Viagra. Yes, the Families for ED Advertising Decency Act would ban advertisements related to erectile dysfunction from TV and radio during "daytime" hours (between 6am and 10pm). Obviously I have some mixed feelings about this.

"My penis is old and it's flaccid. I want to protect you from it."

On the one hand, I am sick of seeing constant commercials about four hour erections (and it only seems fair to ban these ads if they're already pulling certain condom ads) but are they really indecent? And are they any more indecent than a lot of other television that airs between 6am and 10 pm? More indecent than soap operas or reality shows like Rock of Love? More indecent than the O'Reilly Factor? (We know how much Bill O' loves Viagra!) And how about the many episodes of Law & Order or CSI that are on all day long that often contain some kind of violent rape? That is probably much more disturbing to children than a guy trying to throw a football through a tire swing.

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