Kim Hyuna

James Turnbull's picture

Reading “The Lolita Effect” in Korea: Part 1

There’s so much raised by Kim Hyuna’s (김현아) performance of her infamous “pelvic dance” (골반댄스) on last week’s episode of Quiz That Changes The World (세상을 바꾸는 퀴즈) below, that it’s difficult to know where to start.

Probably most notable however, is the surrealism of having observers explicitly acknowledging the dance’s sexual nature, only then to implicitly deny that nature by their subsequent actions. For while the men whoop and comically feign arousal while watching it, looking for all the world like they’re in a strip club, actually the heterosexual women display a similar enthusiasm, and later a mixed group goes on to parody it. Finally, a 12 year-old girl in the audience is brought on stage to similarly thrust her crotch at the camera, much to the delight of all.

Naturally, I’ve already discussed the issue of the media projecting, exploiting and yet simultaneously denying female sexuality like this many times before, but after recently reading the The Lolita Effect: The Media Sexualization of Young Girls and What We Can Do About It by M. Durham (2009), I realize now that I was rather naive in ever thinking that that was unique to Korea. Nevertheless, there are some features of the Korean media and social landscape that certainly exaggerate the phenomenon here at least, such as the slave-like contracts musicians have with their entertainment companies (did Hyuna want to dance because it was “empowering” in a sexual and/or feminist way, or because she felt compelled to?); “sexy dances” being synonymous with Korean talk shows, overwhelmingly by 20-something women; stereotypes of married and/or 30-something women as asexual; a huge prostitution industry; and so on. With the “Lolita Effect” being so extreme here then, in this series I’d like to use this episode of the show both to pass on Durham’s arguments to a wider audience and to gain some greater understanding of Korean media and sexuality in the process.

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