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Retro Sexism and Uber Ironic Advertising

arvan's picture [1]
Submitted by arvan [1] on 21 September, 2010 - 13:07
in

Created for Bitch Magazine's Mad World Virtual Symposium: http://bitchmagazine.org/blogs/mad-world [10]

Marketers are increasingly using Retro Sexism to sell products. This form of advertising uses irony and humour as a way to distance itself from the sexist and/or racist representations and stereotypes they perpetuate.

Retro Sexism (n.): Modern attitudes and behaviors that mimic or glorify sexist aspects of the past, often in an ironic way.

More info and links available at www.feministfrequency.com [11]

(h/t jaded16 [12])

I define my sex, gender & body. You define yours.

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[1] http://sexgenderbody.com/users/arvan
[2] http://sexgenderbody.com/category/tags/advertising
[3] http://sexgenderbody.com/taxonomy/term/11
[4] http://sexgenderbody.com/category/tags/media
[5] http://sexgenderbody.com/category/tags/men
[6] http://sexgenderbody.com/category/tags/misogyny
[7] http://sexgenderbody.com/category/tags/sexism
[8] http://sexgenderbody.com/category/tags/stereotypes
[9] http://sexgenderbody.com/category/tags/women
[10] http://bitchmagazine.org/blogs/mad-world
[11] http://www.feministfrequency.com/
[12] http://sexgenderbody.com/users/jaded16